Baby Ava's Foundation


Support an event

Please help us raise money so we can give more memory boxes to grieving.

Become a Volunteer

We're always looking for volunteers, get in touch to find out more.

Regular Donations

Donate to help keep memories alive. Memory boxes help grieving families.

About Baby Ava's Foundation

Ava's Story

Ava Helene Atkinson was born on the 26th May 2014 at The Alexandra Hospital Redditch. Due to being born so early she experienced many health issues.

Ava was moved to the neo natal unit where she was put on a ventilator to help her breathe. After many tests and a brain scan it was found that Ava was unable to breathe on her own, her heart rate and blood . . .

Our work is only possible due to the generosity of the public – all the money we receive is donated. We need your help to support our work and ensure that keepsake boxes can keep being delivered to those that need them, and you can do this by taking part in an event for Baby Ava’s Foundation. Our events cover many things, from cycling and running to auctions and even white collar boxing.

Why do we supply Memory Boxes?

Imagine if you lose a baby, whether this be through neonatal loss or stillbirth. Once you have said your last goodbyes, you have no other memories. There are no memory boxes available to keep what treasured memories you have. The boxes we provide are there so that you will be able to remember your little ones for years to come.

There are around 3600 stillbirths every year in the United Kingdom
In 2011 there were 3025 infant deaths (deaths under 1 year old) in England and Wales this being at a rate of 4.3 deaths per 1000 live births. There were 3077 in 2010 and 7021 in 1981.

Yearly, this means that 6625 babies lose life throughout the U.K.

Our Events

Here are some of our latest events

Our Blog

Words from Richard Atkinson

Babies die, yes but that won’t happen to us. Our first child was an enjoyable pregnancy and we have a healthy little boy. We were so overwhelmed with the exciting news of a second pregnancy. The news that we were going to have a little girl was so exciting we would have the perfect family …

Words from Richard Atkinson Read More »

Read More

Sauna Suits!

‘Quick’ 10k run in a sauna suit *ouch*.
Read More

Thanks to our Tough Guys

Thanks to the lads who ran Wolverhampton Tough Guy and raised over a £1,000 for us. That’s more than 20 memory boxes that will go straight to those that need them.
Read More

Tough Guy 2017

The original and toughest test of its kind anywhere in the World. Run on the last Sunday in January, you will need every last ounce of mental and physical strength you can muster to rise to this challenge. Your fear of heights, tight spaces, fire, water and electricity will be tested to the max. Everyone …

Tough Guy 2017 Read More »

Read More

Become a Volunteer!

Baby Ava's Shop

All Items purchased in our shop go towards helping us to produce more memory boxes and help those that are suffering from the loss of a baby.

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Nina and Chris

Our daughter Millie was born premature on the 13th July 2015 and Liverpool Womens Hospital gave us one of your memory boxes when she passed away. Me and my partner would like to thank you for donating these wonderful memory boxes to hospitals so families can have special memories of our babies. Thank you again so much.


Thanks from Rehanah

It was a pleasure to meet you today.

Thank you so much for coming, for bringing the lovely memory boxes and for sharing your beautiful story. You are such an inspiring father. Bless you.

As you know, Mobeen and I had to leave in a bit of a rush to shroud a baby. We used the perfume of the first bottle gifted by Baby Ava Support Foundation. Thank you once again.

We will be in touch soon…

Warmest regards,


Thank you from the Wirral

I thought I’d drop you an email to say thank you so much for our memory box.

Our little girl Alice was delivered at 21 weeks at Arrowe Park, Wirral, after no heartbeat was found. The content of the memory box, and the pure human kindness they represented, were a great comfort.

Once we have more money and free time my wife and I would like to help out your foundation somehow.


Worcestershire Acute NHS Trust

I just wanted to say, the memory boxes are really valued by bereaved parents and an important part of our care in creating memories of their precious baby.



These beautiful memory boxes help parents thrown into such a desperate situation to build and gather memories of their much loved baby. The thought and attention to detail that has gone into creating these boxes is really overwhelming. Thank you for providing our unit with such lovely memory boxes.


Kylie, Sean and Alesha-Storm

Me and my family received one of your baby ava memory boxes at Liverpool women’s hospital shortly after our beautiful baby daughter Harper-Raine very sadly passed away at 4 weeks old.

We picked the reading “I only wanted you” to be read at Harpers funeral, Our eldest daughter Alesha-Storm sleeps with the teddy bear by her side every night, We have other bits dotted around our house in memory of Harper and the forget-me-nots seeds are soon to be planted in our garden.

We cannot thank you and your family enough for this amazing box, It brings us much comfort and somewhere beautiful to keep safe some of our daughters precious things.


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  • 01527 359 600
  • Alvechurch, Birmingham, B48 7NQ


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